SEO Packages
SEO stands for “Search Engine Optimisation” and is probably one of most misunderstood areas of web design there is!
Cloaked in “mystery” and seemingly elusive to really understand, website optimisation is nonetheless, critical to the success of your on-line marketing aspiration.
Understanding SEO
In essence, SEO involves creating pages that are preferentially selected by the Search Engine companies – in real World terms this means Google (66.74%) Bing (10.8%) and Yahoo (10.05%) – that’s 87% of all searches by just THREE Search Engines.
In summary, if you don’t use Google’s SEO guides, you’re really never going to get anywhere!
YBS have been designing and building websites since 2009 and have developed an excellent understanding of what Google is looking for when it comes to effective SEO techniques.
Website Optimisation falls into TWO main areas; “On Page SEO” which focuses on making sure that the “content” and layout of that content is done in such a way as to be “attractive” to the search engines, and “Off Page SEO” which represents all of the elements and factors NOT contained on the site itself. These two areas are summarised below:
On-page Optimisation
On-page Optimisation includes elements such as:
- Selection of relevant Keywords
- Correctly configured “Title Tags”
- Well constructed “Description Tags”
- Correct Keyword “Density”
- Unique content
- Image “Alt Tags”
Off-page Optimisation
Off-page Optimisation includes elements such as:
- In-bound Link Building
- Index submissions
- In-bound Anchor Text management
- In-bound relevance
- Prohibition of Link Farms
- Blogging
Can I Perform My Own Website SEO?
Of course you can!
The beauty of a WordPress CMS web design is that you have 100% access to the site, as well as all of the code behind the website.
This, of course, does raise the question however – “Do you have (a) the time and (b) the knowledge and (c) the inclination to perform SEO activities?”
In our experience, the vast majority of business owners would rather dedicate their time to working with customers rather than spending hour after hour “tweaking” code.
What Do Google Say About SEO?
In the video below, Matt Cutts, Google’s spokesman for “Search Quality”, explains just how Google sets about producing it’s search results page.
Advanced SEO Options
YBS offer an Advanced SEO package focused on Off-Page optimisation which provides the following activities:
- 100% White Hat SEO methodology
- Google Penguin, Panda and Hummingbird safe
- Designed to drive premium quality traffic
- Effective Local SEO
- Spam free content
- Unique Meta tags for each page
- 100% Manual Link Building with Local and niche websites.
| Link Building Task | £1,000 | £2,000 |
|---|---|---|
| Dmoz Submissions | 1 | 1 |
| Local Citation submissions | 10 | 20 |
| Local Classified ads | 10 | 20 |
| Map submissions & Reviews | 2 | 5 |
| Image Sharing Back-links | 10 | 25 |
| Social media back-links | 10 | 25 |
| WEB 2.0 PROFILES | 5 | 10 |
| Video Sharing back-links | 10 | 20 |
| Doc Sharing back-links | 10 | 20 |
| PDF sharing back-links | 10 | 20 |
| Audio Sharing back-links | 10 | 20 |
| Blog Writing Articles | 5 | 10 |
| Press Release Writing | 1 | 3 |
| Press Release Submission | 3 | 8 |
| Guest Blogging Links | 5 | 10 |
| Article Writing | 2 | 5 |
| Article Syndication marketing | 10 | 20 |
| Blog Comments | 10 | 20 |
| Yahoo Answering | 10 | 20 |
| Micro – Blogging | 10 | 15 |
| High PR Social Bookmarking | 20 | 40 |
| High PR Directory Submission | 50 | 100 |
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